I’m assuming most of us saw Jeff Bezos’ announcement on Sunday about Amazon Prime Air — an ambitious plan for Amazon to deliver packages in 30 minutes via quad copter. Sure, it may have been a PR stunt and it certainly got some good natured ribbing from the internet, but it’s definitely one of those things that makes you think about business models. Think about going from next-day delivery to same-day delivery to 30-minute delivery…now all we need are the damn Heisenberg compensators and we’re all set! From an analytics standpoint, it made me think about a concept that I repeat often — get the data in the hands of someone who can do something about it. In Amazon’s case, the goal of 30-minute delivery is to improve customer satisfaction. The quicker the customer gets the product, the happier they are. But it also accomplishes a different goal. It reduces the…