Have you seen this commercial? A bespectacled gentleman is seated on a train. In one hand he holds a red ink pen. In the other hand he holds a newspaper folded back to a crossword puzzle. He glances down and sees the answers in the crossword puzzle read “YOUR HEART ATTACK HAPPENS TODAY”. Yikes! While the message of the commercial is that medical technology can’t reliably predict the date and time of a heart attack; watching this commercial got me thinking about consumer experiences and products where the reliable prediction of anomalies is possible. How much of a competitive advantage would you have if you knew your customer was going to have an issue before it happened? Or to have the ability to communicate to your customer the probability of an impending product failure, along with the action for remedy? Or better yet, to take steps to prevent the issue…