BidTellect
A robust and a scalable platform for the future
The Client
Marketing Analytics
Bidtellect is a digital marketing company that facilitates efficiency in Native Ad buying, selling and delivery across the web. They built a Real-time Bidding (RTB) platform that allows brands to activate Native Advertising campaigns at scale.
Business Challenge
A platform that could scale up to transactions
15 billion per day and is cost effective.
Solution should have the ability to perform
data mining and ad-hoc queries.
The Solution
Clairvoyant Installed and provisioned a 20 node Cloudera CDH cluster. Along with implementation of proof-of-concept solution to demo model. We developed a Data Pipeline to inject incrementally aggregated data. We created and executed data ingestion, restatement and backfill processes. Additionally, we developed an intuitive visualization dashboard in Zoomdata for the Bidtellect to be able to track their data.
KEY TECHNOLOGIES
CDH
SPARK, IMPALA
HIVE, KAFKA, FLUME
ZOOMDATA
“Clairvoyant is arming us with the tools to help us deliver the best return on our clients’ advertising investments, with speed and at scale. We can find meaningful data insights and create predictive modeling to determine what ads to show where and how we should bid.”
The Impact
Ability to query data dynamically
Ability to create analytical dashboards dynamically
Users could directly do person on-demand analytics
Improved operational efficiencies in staff productivity
Key Highlights
RETURN ON INVESTMENT
TRANSACTIONS PROCESSED IN A DAY
DYNAMIC DASHBOARDS WITH REAL-TIME DATA